Humankind had been collecting emails from customers and prospects, but not keeping in touch with them consistently. I introduced a bi-weekly newsletter with executive thought leadership, industry spotlights and relationship-building content to foster brand affinity and engagement.

Hoffman needed a way to reactivate past customers. I planned an in-person sales workshop exclusively for Hoffman alumni. Leveraging existing CRM data as well as data enrichment tools, I partnered with our sales team to combine targeted LinkedIn campaigns with direct sales outreach to extend an invitation to past "Closers." 

From interviewing customers during our annual client seminar, the marketing team learned that the No. 1 benefit customers mentioned of their accesso solutions was feeling supported in their partnership. This sense of having an extension of their team helped reduce stress - and so this ad campaign was inspired by them.

As part of a broader effort to improve sellhoffman.com's SEO ranking, I conducted media outreach to gain placements from high-domain-authority, high-traffic websites. This placement featured Jeff Hoffman's perspectives on sales leadership.

Humankind's concept of concierge commerce was an entirely novel offering in the eCommerce space. To increase awareness, I secured opportunities for our CEO, David Weismann, to speak about the benefits of the technology and the improved customer experience it could provide.

As the COVID pandemic closed many attractions venues due to social distancing concerns, accesso stepped up with a set of solutions to help venues reopen safely. This "safe return" media relations campaign sought to educate operators - and help them welcome back guests sooner.