My Portfolio
Building Brands, Driving Growth
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Recent Work
Demand Gen Campaign
Hoffman needed a process for reactivating past customers. I planned an in-person sales training workshop exclusively for Hoffman alumni. Leveraging existing CRM data as well as data enrichment tools, I partnered with our sales team to combine targeted LinkedIn campaigns with direct sales outreach to extend an invitation to past "Closers."
Content Strategy
Humankind had been collecting emails from customers and prospects, but not keeping in touch with them consistently. I introduced a bi-weekly newsletter with executive thought leadership, industry spotlights and relationship-building content to foster brand affinity and engagement.
Full-Page Print Advertisement
From interviewing customers during our annual client seminar, the marketing team learned that the No. 1 benefit customers mentioned of their accesso solutions was feeling supported in their partnership. This sense of having an extension of their team helped reduce stress - and so this ad campaign was inspired by them.
Brand Activations & Events Strategy
Trade shows were a large part of accesso's GTM strategy and brand, with the team attending as many as 40 shows worldwide annually. The largest of these, with 35K annual attendees, included a 30x60 ft exhibition build, designed in Georgia and freighted to the expo hall to be constructed in a matter of days. Working in tandem with my marketing manager, we created an immersive and elevated expo experience, winning Best in Show in 2022.
Content Creation →

SEO & Blogging →
Website Design →

Brand Strategy →
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valerie.schein@gmail.com
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