My Portfolio
Building Brands, Driving Growth
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Recent Work
Sales Enablement Prompt Playbook
As a follow-up piece to support sales with outreach after an in-person workshop, I developed a prompt playbook to support our Closers (sales trainees) in leveraging AI tools within their roles. This playbook served as a thought leadership piece, highlighting insights from our trainers; as sales enablement collateral; and also as a gated lead gen tool for an ad campaign several weeks later.
Email Newsletter
Humankind had been collecting emails from customers and prospects, but not keeping in touch with them consistently. I introduced a bi-weekly newsletter with executive thought leadership, industry spotlights and relationship-building content to foster brand affinity and engagement.
Full-Page Print Advertisement
From interviewing customers during our annual client seminar, the marketing team learned that the No. 1 benefit customers mentioned of their accesso solutions was feeling supported in their partnership. This sense of having an extension of their team helped reduce stress - and so this ad campaign was inspired by them.
Brand Activations & Events Strategy
Trade shows were a large part of accesso's GTM strategy and brand, with the team attending as many as 40 shows worldwide annually. The largest of these, with 35K annual attendees, included a 30x60 ft exhibition build, designed in Georgia and freighted to the expo hall to be constructed in a matter of days. Working in tandem with my marketing manager, we created an immersive and elevated expo experience, winning Best in Show in 2022.
HOW WE CAN WORK TOGETHER
HOW WE CAN WORK TOGETHER
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valerie.schein@gmail.com
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