From interviewing customers during our annual client seminar, the marketing team learned that the No. 1 benefit customers mentioned of their accesso solutions was feeling supported in their partnership. They knew the name of their account manager, they could rely on that person to flag potential issues before they arose, and the sense of urgency they felt as a venue operator was one that was shared by their accesso support system. This sense of having an extension of their team helped reduce stress - and so this ad campaign was inspired by them.

This campaign resonated so well that it was expanded, becoming the theme of an ABM campaign, with custom direct mail gifting (pictured below) as well as an immersive brand activation experience during our trade show season that year (also pictured below).