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My Portfolio

Building Brands, Driving Growth

EXPLORE MY RECENT WORK ★ EXPLORE MY RECENT WORK ★ EXPLORE MY RECENT WORK ★ EXPLORE MY RECENT WORK ★ EXPLORE MY RECENT WORK ★ EXPLORE MY RECENT WORK ★ EXPLORE MY RECENT WORK ★ EXPLORE MY RECENT WORK ★ EXPLORE MY RECENT WORK ★ EXPLORE MY RECENT WORK ★ EXPLORE MY RECENT WORK ★ EXPLORE MY RECENT WORK ★

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Recent Work

Sales Enablement Prompt Playbook

As a follow-up piece to support sales with outreach after an in-person workshop, I developed a prompt playbook to support our Closers (sales trainees) in leveraging AI tools within their roles. This playbook served as a thought leadership piece, highlighting insights from our trainers; as sales enablement collateral; and also as a gated lead gen tool for an ad campaign several weeks later.

Email Newsletter

Humankind had been collecting emails from customers and prospects, but not keeping in touch with them consistently. I introduced a bi-weekly newsletter with executive thought leadership, industry spotlights and relationship-building content to foster brand affinity and engagement.

Full-Page Print Advertisement

From interviewing customers during our annual client seminar, the marketing team learned that the No. 1 benefit customers mentioned of their accesso solutions was feeling supported in their partnership. This sense of having an extension of their team helped reduce stress - and so this ad campaign was inspired by them.

Brand Activations & Events Strategy

Trade shows were a large part of accesso's GTM strategy and brand, with the team attending as many as 40 shows worldwide annually. The largest of these, with 35K annual attendees, included a 30x60 ft exhibition build, designed in Georgia and freighted to the expo hall to be constructed in a matter of days. Working in tandem with my marketing manager, we created an immersive and elevated expo experience, winning Best in Show in 2022.

HOW WE CAN WORK TOGETHER

HOW WE CAN WORK TOGETHER

Content Creation →

SEO & Blogging →

Website Design →

Brand Strategy →

Kind Words

"Valerie was the primary contributor on strategy, communication, and execution on all functions within our marketing initiatives. With every project, she continuously impressed with her great levels of agency, thoughtfulness, and enthusiasm. Her creativity and attention to detail combined with outstanding listening skills and a charming demeanor made her an instant leader and valuable resource, as she constantly proved to be a trusted voice among our executive team, sales, operations, and our extended vendor and partner community."

Jeff Hoffman

CEO & Founder, Hoffman

"Valerie is that rare marketer - a combination of brand and performance mindsets who knows how to simply get stuff done. Valerie brought a much-needed storytelling approach to our business, and we became much better at positioning as a result.
I wouldn't hesitate to hire Valerie again and again. I look forward to seeing her continue to shine.

Mark Schwartz

Head of Growth, Questus

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valerie.schein@gmail.com

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