Valerie Schein
Marketing | Branding | Communications
Elevate Your Brand
EXPERTISE
Ask Me About
Brand Strategy
The world’s most successful brands connect with their customers on an emotional level – and that has very little to do with designing a pretty logo. When branding is done well, it helps your customers understand you, trust you, and cultivates the long-lasting relationships that help your business grow.
Content Strategy
Great content helps you build credibility, capture search volume, and educate your audience. With new social platforms cropping up all the time, it’s essential that your content doesn’t become a reactive chase of the newest trend. Maintaining your unique voice and perspective while adding something new to the conversation is the goal.
Public Relations
Whether supported by an internal team or external agency, public relations is a vital component of successful branding. Great PR helps you to share your story, shine a spotlight on your success, highlight your expertise, manage difficult situations and conversations, and cultivate a positive brand reputation.
Lead Generation
The best lead generation strategies are about quality, not quantity. A poorly constructed sales funnel will flood your sales team with unqualified leads, drowning them in “prospects” with no interest in purchasing. But, executed properly, these funnels can identify, nurture and deliver strong marketing-qualified leads ready to close.
Product Positioning
Unless your product is one-of-a-kind (and even then), you need to find a way to stand out from a sea of competitors. To accomplish this, you’ll need a deep understanding of your audience – because positioning is really about creating perception in the minds of your prospects.
Visual Design
Great design is essential to your marketing mix. Beyond the important “first impression” impact, design serves as a powerful tool to drive conversions, improve understanding, create differentiation, direct attention – you get the idea. You can’t afford to ignore the aesthetics of your brand.
Leadership
My Approach
Strategic Alignment
The most successful global teams operate with crystal-clear vision and shared objectives. I focus on building cohesive strategies to unite diverse stakeholders across time zones and disciplines, ensuring every team member understands how their work drives results. As a leader, I strive to create a vision for success and to create an environment which helps my team to perform at their highest potential.
Scalable Systems & Processes
To maintain high output across global teams, you need systems that work at scale. I build operational frameworks, communication protocols, and decision-making processes that enable teams to move fast without sacrificing quality—whether they’re in the same office or scattered across continents.
Collaborative Team Leadership
Incredible things happen when diverse teams hit their stride to work together effectively. I create frameworks that enable creative, technical, and strategic team members to collaborate seamlessly, removing barriers that stall progress and ensuring everyone’s expertise contributes to achieving our shared objectives.
Continuous Growth
The best teams never stop improving. I foster a culture of experimentation and data-driven decision making, where teams regularly analyze performance, test new approaches, and iterate on strategies to continuously improve ROI and operational efficiency.
